---
title: "Robert Nikic: Compare the Price Before You Hit Buy Now"
description: "A consumer tip from Robert Nikic: before you hit Buy Now, compare the listing price to retail. Most shoppers never check."
canonical: "https://robertnikic.com/media/compare-the-price-before-you-hit-buy-now"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "VideoObject"
published: "2026-10-16T04:18:46.919Z"
---

# Robert Nikic: Compare the Price Before You Hit Buy Now

A consumer tip from Robert Nikic: before you hit Buy Now, compare the listing price to retail. Most shoppers never check.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/compare-the-price-before-you-hit-buy-now

## Transcript

Sometimes when you're doing that, just compare the price. See what the actual listing gives you, and then compare that price to retail and see if it's the same price. Most people won't do that. They'll just hit Buy Now, because Amazon's so easy. Fast, fast, fast. We've been programmed that way, because we just want it now. We want it fast. We don't want to wait.