---
title: "Robert Nikic on Morning Blend: Don't Make the List Your Goal"
description: "On Tampa Bay's Morning Blend (WFTS ABC Action News), Robert Nikic says founders shouldn't chase rankings. Set milestones, and the recognition follows."
canonical: "https://robertnikic.com/media/dont-make-the-list-your-goal"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-18T00:00:27.000Z"
---

# Robert Nikic on Morning Blend: Don't Make the List Your Goal

Robert Nikic built a company without outside investment that made the Inc. 5000 twice. On Tampa Bay's Morning Blend, on WFTS ABC Action News, he gives founders who want to make that kind of list his advice: don't make the list your goal. "We didn't even know we made the list until we did." Set milestones toward the real goal instead.

- Published: 2026-10-18
- Watch: https://robertnikic.com/media/dont-make-the-list-your-goal

## Transcript

So what advice do you have for those entrepreneurs out there who also want to join this race to become one of the fastest-growing companies? Yeah, you see, we didn't even know we made the list until we did. And I think that's something, that's a really good takeaway for every entrepreneur, because at the end of the day, you don't want to set the list as your goal. You want to have, you know, milestones along the way towards the goal.