---
title: "Robert Nikic: How to Pick What to Sell"
description: "Robert Nikic's test for picking a product to sell: has the market proven it, who else can sell it, and are you entering a saturated market?"
canonical: "https://robertnikic.com/media/how-to-pick-what-to-sell"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "VideoObject"
published: "2026-10-16T04:17:45.792Z"
---

# Robert Nikic: How to Pick What to Sell

Robert Nikic's test for picking a product to sell: has the market proven it, who else can sell it, and are you entering a saturated market?

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/how-to-pick-what-to-sell

## Transcript

There's not one category that's better than another. It comes down to this. Has the product been proven by the market? Is it available for others to sell? And if so, is it limited, or can anyone just go ahead and sell the product? If it's available to everyone, you're just entering a saturated market.