---
title: "Robert Nikic: Never Sell a Product You've Never Touched"
description: "Robert Nikic on the problem with traditional dropshipping: selling products you've never seen or touched, and what it costs your customers."
canonical: "https://robertnikic.com/media/never-sell-a-product-youve-never-touched"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:25:49.625Z"
---

# Robert Nikic: Never Sell a Product You've Never Touched

Robert Nikic on the problem with traditional dropshipping: selling products you've never seen or touched, and what it costs your customers.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/never-sell-a-product-youve-never-touched

## Transcript

With the traditional dropshipping concept, what do you do? You're selling someone else's product, a product that's not known, a product that's not reputable. Then what? Put in your own dough to advertise that product, push that product. You've never seen it. You've never touched it. You don't know about it, right? And at the end of the day, the customer, you list those products, whether it be on Amazon, Walmart, wherever you're listing, whatever, your own store, right? The customer receives the product. It's not as advertised. You don't know. You never touch the product. They never use the product. They took your leap of faith. You probably advertised it a little bit.