---
title: "Robert Nikic: Order Count Isn't Revenue"
description: "Robert Nikic on the instant-gratification trap: some e-commerce sellers care more about their order count than the revenue it brings in."
canonical: "https://robertnikic.com/media/order-count-isnt-revenue"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:26:02.625Z"
---

# Robert Nikic: Order Count Isn't Revenue

Robert Nikic on the instant-gratification trap: some e-commerce sellers care more about their order count than the revenue it brings in.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/order-count-isnt-revenue

## Transcript

Some users don't listen. They want, you know, to some users the actual order count's more important than that revenue that they're bringing in. So they're looking for that instant gratification.