---
title: "Robert Nikic: Remember Amazon's Dash Buttons?"
description: "Robert Nikic on Amazon's Dash buttons: why Amazon built them, why they disappeared, and what they revealed about everyday reorders."
canonical: "https://robertnikic.com/media/remember-amazons-dash-buttons"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:26:16.625Z"
---

# Robert Nikic: Remember Amazon's Dash Buttons?

Robert Nikic on Amazon's Dash buttons: why Amazon built them, why they disappeared, and what they revealed about everyday reorders.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/remember-amazons-dash-buttons

## Transcript

Do you remember when they used to have those little buttons where you could put in your kitchen for reordering products? Amazon, so, you know, it would have like brand names. It's like a little button, you click it, and then it auto-renews the product. They had that? I never had that. Well, they tested it for about a year and they canned it because it looked tacky. People having all these buttons in their kitchen and so forth, right? But why did they do that? Because Amazon knew that they would be the largest consumables marketplace in the world. So, at the end of the day, not many people still go to Walmart and buy toothpaste. Sure, but a large majority is adapting towards purchasing on Amazon. It's faster, it's cheaper, you don't think about it. You don't gotta get out of your house, you don't gotta go to the store.