---
title: "Robert Nikic: Should You Start Your Own Brand?"
description: "Robert Nikic's honest answer on starting your own brand: it could take five years, and the market may not want your product."
canonical: "https://robertnikic.com/media/should-you-start-your-own-brand"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:25:59.625Z"
---

# Robert Nikic: Should You Start Your Own Brand?

Robert Nikic's honest answer on starting your own brand: it could take five years, and the market may not want your product.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/should-you-start-your-own-brand

## Transcript

You've got sellers out there that are saying let's start my own brand. Why? I mean, sure. But you need to set your expectations of I'm not going to see money for a few years. It could take five years. It could be completely unsuccessful. The market may not want my product.