---
title: "Robert Nikic: The Difference Between Big Ideas and Big Companies"
description: "Robert Nikic on Dropping Bombs: the difference between big ideas and big companies is execution, and why he still works 18-hour days."
canonical: "https://robertnikic.com/media/the-difference-between-big-ideas-and-big-companies"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:25:50.625Z"
---

# Robert Nikic: The Difference Between Big Ideas and Big Companies

Robert Nikic on Dropping Bombs: the difference between big ideas and big companies is execution, and why he still works 18-hour days.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/the-difference-between-big-ideas-and-big-companies

## Transcript

Don't be complacent. You know, a lot of people are dreamers. They just sit there. I want to do this or I want to do that, but they end up never doing anything about it. No one wants to go through the struggle, the pain, the hard times. They just sit there dreaming. They don't take action. You're big on action, right? Well, I mean, I always say the difference between big ideas and big companies is execution. Yeah. So action's required. Knowledge is okay. Like, you have to know the right actions to take. But once you get the knowledge, you have to take action. Nobody wants to sit there and work 18 hours a day. I still, Brad, work 18 hours a day. Not by force. I want to. I love it.