---
title: "Robert Nikic: Walmart Could Overtake Amazon"
description: "Robert Nikic's opinion on Digital Social Hour: Walmart flopped online at first, kept adapting, and could outgrow Amazon in some ways."
canonical: "https://robertnikic.com/media/walmart-could-overtake-amazon"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:26:15.625Z"
---

# Robert Nikic: Walmart Could Overtake Amazon

Robert Nikic's opinion on Digital Social Hour: Walmart flopped online at first, kept adapting, and could outgrow Amazon in some ways.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/walmart-could-overtake-amazon

## Transcript

I mean, have you seen Walmart stepping their game up? Walmart actually has the potential to outgrow Amazon. Really? For sure, absolutely. They came in as losers in the game when Amazon stepped in. I think that they are currently right now leveling up with Amazon. I can't say in a financial sense, but I can say in the business sense, they're kicking ass. No way. They could overtake Amazon from just what I'm seeing. The reason why is a lot of consumers are used to buying consumable products at Walmart. So your chips, your toothpaste, your toilet paper, et cetera, they're used to buying that at Walmart. So where are they going to buy it? They're also going to buy it at Walmart. Makes sense. Plus not everyone has Prime, right? That's true. That's true. Yeah, because I know when they originally launched their marketplace, it didn't do that well online. No, it didn't. No, Walmart was a big flop when it actually started. Yeah, I heard about that. Huge, huge flop. So they're just a brick and mortar. They're used to just transactional situations in person. So Amazon came out and they're like, oh, sh*t, we got to do something or we're closing our doors. We're going to be the next Toys R Us. So they did it. They did it very slowly. They're catching up, and it would not surprise me if they surpassed Amazon in some way, shape or form one day. Keep an eye on that one.