---
title: "Robert Nikic: Why Bad News Wakes Me Up"
description: "Robert Nikic on Digital Social Hour: why he failed proudly, why bad news wakes him up, and how to turn a $100,000 loss into an opportunity."
canonical: "https://robertnikic.com/media/why-bad-news-wakes-me-up"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "VideoObject"
published: "2026-10-16T04:15:14.675Z"
---

# Robert Nikic: Why Bad News Wakes Me Up

Robert Nikic on Digital Social Hour: why he failed proudly, why bad news wakes him up, and how to turn a $100,000 loss into an opportunity.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/why-bad-news-wakes-me-up

## Transcript

Throughout my entire life, I failed, and I say that proudly. And a lot of entrepreneurs really don't embrace failure, don't leverage failure, don't really want to recognize that it is a good thing. I personally love when bad things happen. When I get a phone call with the worst news, I wake up. If there is nothing bad happening, whether it be at the office or in life in general, I'm not content, because I look at them as opportunities, and maybe entrepreneurs should look at it that way too. Oh, this happened. You lost $100,000. What did you learn from it? How are you going to take that $100,000 loss and turn it into an opportunity, revenue, whatever it may be? How can you now take that and duplicate it and grow it? That's the mindset a lot of entrepreneurs should have.