---
title: "Robert Nikic: Why I Talk About My Failures Publicly"
description: "Robert Nikic on why he talks about his failures in public, and why the perfect picture of entrepreneurship makes building a business look easy."
canonical: "https://robertnikic.com/media/why-i-talk-about-my-failures-publicly"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "VideoObject"
published: "2026-10-16T04:17:21.334Z"
---

# Robert Nikic: Why I Talk About My Failures Publicly

Robert Nikic on why he talks about his failures in public, and why the perfect picture of entrepreneurship makes building a business look easy.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/why-i-talk-about-my-failures-publicly

## Transcript

A lot of people don't speak about their failures publicly. I love to, in any case, because everyone just paints this perfect, perfect light when it's really not. Not at all. And it makes other people want to get into entrepreneurship and e-commerce, because it looks so easy, when actually starting and building a legitimate business is very hard.