---
title: "Robert Nikic x Tai Lopez: Why Rich People Survive Hard Times"
description: "Tai Lopez to Robert Nikic: one reason people want to get rich is an old instinct. Wealthy people survive hard times."
canonical: "https://robertnikic.com/media/why-rich-people-survive-hard-times"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:26:30.625Z"
---

# Robert Nikic x Tai Lopez: Why Rich People Survive Hard Times

Tai Lopez to Robert Nikic: one reason people want to get rich is an old instinct. Wealthy people survive hard times.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/why-rich-people-survive-hard-times

## Transcript

If you look deep into the psychology of why men want to get rich, part of it is we inherited the instinct to know that rich people survive horrible times. It's the common man. And I'm not saying that's a good thing. Sure. I'm just telling you, why do men have the instinct to make money? People oversimplify. They say, oh, men want money because then more women will love them. Okay, that's part of the equation, but not the full equation. Oh, so men will respect them. Oh, okay, but what about other things? People have access to medicine and healthcare, live longer. Wealthy people live longer. What about escaping wars? Who do you think escaped World War II? Who do you think is escaping right now? It's people with money. Who gets caught in the crossfire? Poor people. So part, it's not a good thing, but it is a fact that a man wants to secure, as they say, secure the bag, so that he has this deep instinct: then I can protect my loved ones by escaping. Right.