---
title: "Robert Nikic: Your Kitchen Is Your Product Research"
description: "Robert Nikic on Digital Social Hour: think like an investor, because most proven products are already in your own kitchen."
canonical: "https://robertnikic.com/media/your-kitchen-is-your-product-research"
author: "Robert Nikic"
type: "VideoObject"
published: "2026-10-16T22:26:22.625Z"
---

# Robert Nikic: Your Kitchen Is Your Product Research

Robert Nikic on Digital Social Hour: think like an investor, because most proven products are already in your own kitchen.

- Published: 2026-10-16
- Watch: https://robertnikic.com/media/your-kitchen-is-your-product-research

## Transcript

A lot of people, you know, have to ask themselves, why do they want to get in business? There's a lot of inventors out there. There's a lot of entrepreneurs out there, but a lot of them are getting into business the hard way. Look at this from an investor's perspective, right? So when an investor is evaluating whether they're investing in a company or not, what are they doing? They're trying to see, is this a proven concept? When I put money into it, is it going to make me money back? Right? So a lot of entrepreneurs out there are trying to build businesses. They're trying to invent new ideas. And at the end of the day, if you look in your kitchen, most of the products that are already proven, that are already selling, are right in front of you.