---
title: "Robert Nikic on ABC's Tampa Bay's Morning Blend"
description: "Robert Nikic on Tampa Bay's Morning Blend on WFTS ABC Action News, on why founders shouldn't make rankings the goal and should set milestones instead."
canonical: "https://robertnikic.com/recognition/abc-tampa-bays-morning-blend"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "WebPage"
---

# Robert Nikic Featured on ABC

Tampa Bay's Morning Blend · WFTS ABC Action News

## The feature

Robert appeared on Tampa Bay's Morning Blend on WFTS ABC Action News. Asked what advice he'd give founders who want to join the fastest-growing companies, he said the list should never be the goal: set milestones toward the real goal, and the recognition follows.

> "We didn't even know we made the list until we did." (Robert Nikic, Robert Nikic on robertnikic.com)

## Where it led


See: https://robertnikic.com/united-nations-sdg-8-and-9

## Original article

Watch the clip from the segment: https://robertnikic.com/media/dont-make-the-list-your-goal

## About Robert

Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.