--- title: "Robert Nikic on FOX 5 DC (DMV BizBreak)" description: "Robert Nikic on FOX 5 DC's DMV BizBreak in January 2024, explaining how his platform took the guesswork out of entrepreneurship for new business owners." canonical: "https://robertnikic.com/recognition/fox-5-dc" author: "Robert Nikic" advisory_role_profile: "https://reseated.com/robert-nikic" type: "WebPage" --- # Robert Nikic Featured on FOX DMV BizBreak · FOX 5 DC ## At a glance - Network: FOX - Station: FOX 5 DC - Show: DMV BizBreak - Market: Washington, D.C. - Aired: January 18, 2024 - Robert's role: Founder and CEO - Last updated: October 17, 2026 ## What FOX 5 DC reported about Robert Nikic ### Segment summary DMV BizBreak is FOX 5 DC's business segment for the Washington area. On January 18, 2024, it featured Robert and the platform he led. The conversation stayed practical: what makes starting an online business hard, and what can be removed from that process. ### Taking out the guesswork Robert's central line was that the platform "takes the guesswork out of entrepreneurship." New owners usually have to figure out products, which marketplaces to sell on and how to get orders delivered, often with separate vendors for each. He explained that the platform put products, marketplaces and fulfillment in one place, so a new seller could focus on running the business. ### Why it mattered in 2024 The segment aired a few months after the company's first Inc. 5000 placement at #418, and the same year it rose to #35. The growth gave the idea credibility: removing guesswork was not just a slogan, it was the reason the business scaled. Related: [USA Today on one system for sellers](https://robertnikic.com/recognition/usa-today-2024) · [The European Business Review on removing barriers](https://robertnikic.com/recognition/european-business-review) > "Takes the guesswork out of entrepreneurship." (Robert Nikic, FOX 5 DC) ## In Robert's words "Takes the guesswork out of entrepreneurship" is the line from that segment, and I still believe it. When I started, nobody handed me a map. I failed at startups as a teenager, worked 18-hour shifts, and learned by getting things wrong. We built the company without outside investors, so every mistake cost us directly. That's why I cared so much about making the path clearer for new sellers. In 2026 I stepped away to work on SDG 8 & 9. The guesswork I'm trying to remove now isn't about products or shipping. It's the paperwork and red tape that stop people before they begin. ## Key takeaways - Guesswork removed: Robert described a platform built so new owners didn't have to figure everything out alone. - One place, not many vendors: Products, marketplaces and fulfillment were brought together for sellers. - Growth as proof: The segment aired as the company moved from #418 toward #35 on the Inc. 5000. ## Where this fits in his story - 2011: First platform launched - 2018: Relaunched as a full platform - 2023: Inc. 5000 debut at #418 - 2024: Climbs to #35 (this feature) - 2026: Steps away to work on SDG 8 & 9 ## Where it led Then, he took the guesswork out for sellers. Now, under SDG 8.3, he is working on the step before that: the rules for starting a business at all. Registration steps, paperwork, fees and delays are a different kind of guesswork, and they hit first-time founders hardest. Speaking to a Washington audience about simplicity in 2024 foreshadowed the policy focus he took on in 2026. See: https://robertnikic.com/united-nations-sdg-8-and-9 ## Questions ### When was Robert Nikic on FOX 5 DC? January 18, 2024, on the DMV BizBreak segment. ### What did he say on FOX 5 DC? That his platform "takes the guesswork out of entrepreneurship" by putting products, marketplaces and fulfillment in one place. ### What does Robert Nikic do now? He works on United Nations SDG 8 & 9, including SDG 8.3 on making it simpler to start a business. ## Original article Published in FOX 5 DC, January 18, 2024: https://www.fox5dc.com/video/1397531 ## About FOX FOX 5 DC (WTTG) is the FOX-owned television station serving Washington, D.C. (https://en.wikipedia.org/wiki/WTTG) ## About Robert Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.