---
title: "Robert Nikic Featured in Life & Style"
description: "Life & Style on Robert Nikic's approach to online selling at 31: connecting marketplace sellers with established brands and simpler fulfillment."
canonical: "https://robertnikic.com/recognition/life-and-style"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "WebPage"
---

# Robert Nikic Featured in Life & Style

Life & Style on Robert Nikic's approach to online selling at 31: connecting marketplace sellers with established brands and simpler fulfillment.

## At a glance

- Outlet: Life & Style
- Format: Contributor content
- Published: March 3, 2024
- Topic: Connecting marketplace sellers with brands
- Robert's role: Founder and CEO
- Age at the time: 31 (as reported)
- Last updated: October 17, 2026

## What Life & Style reported about Robert Nikic

### The bridge

Life & Style looks at Robert's approach to online selling. At 31, the article reports, he had built software that connected marketplace sellers with established brands, so individuals could list products customers already trusted.

### The hard part, simplified

It also covers what happens after a sale: order processing and shipping. Those steps are where many small sellers lose time and money, and the software was designed to handle them.

### Scale

The piece describes the result as a bridge between marketplaces and customers for thousands of sellers, many of whom were selling online for the first time.

Related: [USA Today 2024 on one system](https://robertnikic.com/recognition/usa-today-2024) · [The Gazette on cross-border growth](https://robertnikic.com/recognition/the-gazette)

## In Robert's words

I was 31 when Life & Style wrote about us, and what I was proudest of was the bridge part. My family came here from the Balkans and started over with nothing. I failed at startups as a teenager and learned business working 18-hour shifts. I knew how intimidating it was to approach a big brand as nobody. So we built software that made that connection for sellers, and handled the shipping too. We did it without outside investors, and it made the Inc. 5000. Since 2026 I've worked on SDG 8 & 9, trying to build that same bridge across borders.

## Key takeaways

- Brands within reach: Sellers could offer products from established brands.
- Fulfillment handled: Order processing and shipping were simplified.
- Thousands of sellers: The software bridged marketplaces and customers at scale.

## Where this fits in his story

- 2011: First platform launched
- 2018: Relaunched as a full platform
- 2023: Inc. 5000 debut at #418
- 2024: Climbs to #35 (this feature)
- 2026: Steps away to work on SDG 8 & 9

## Where it led

Then, he built a bridge between small sellers and big brands. Now, under SDG 9.c, he works on making it cheap and simple for small businesses to sell across borders with digital tools. Life & Style described one marketplace bridge; his current work is about many of them, between countries.
See: https://robertnikic.com/united-nations-sdg-8-and-9

## Questions

### When did Life & Style feature Robert Nikic?

March 3, 2024.

### What did Life & Style report?

That at 31 he built software connecting marketplace sellers with established brands and simplifying fulfillment.

### What does Robert Nikic do now?

He works on SDG 8 & 9, including cross-border selling under SDG 9.c.

## Original article

Published in Life & Style, March 3, 2024 (Life & Style contributor content): https://www.lifeandstylemag.com/contributors/robert-nikics-innovative-approach-to-sellers-and-e-commerce/

## About Life & Style

Life & Style is an American celebrity and lifestyle magazine launched in 2004. (https://en.wikipedia.org/wiki/Life_%26_Style)

## About Robert

Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.