---
title: "Robert Nikic Featured in Men's Journal"
description: "Men's Journal profiles Robert Nikic: a family that fled war-torn Yugoslavia, failed teen startups, and a data-driven platform for online sellers."
canonical: "https://robertnikic.com/recognition/mens-journal"
author: "Robert Nikic"
advisory_role_profile: "https://reseated.com/robert-nikic"
type: "WebPage"
---

# Robert Nikic Featured in Men's Journal

Men's Journal profiles Robert Nikic: a family that fled war-torn Yugoslavia, failed teen startups, and a data-driven platform for online sellers.

#418 (Inc. 5000)

## At a glance

- Outlet: Men's Journal
- Format: Partner content
- Topic: From war-torn Yugoslavia to a data-driven platform
- Robert's role: Founder and CEO
- Inc. 5000: #418 (as reported)
- Theme: Resilience
- Last updated: October 17, 2026

## What Men's Journal reported about Robert Nikic

### Resilience first

Men's Journal opens with Robert's family fleeing war-torn Yugoslavia and arriving in New York with nothing but resilience. The article treats that as the starting capital for everything that followed.

### Teenage failures

It then covers the startups he launched as a teenager, all of which failed. Men's Journal presents those as an education rather than a setback.

### A data-driven platform

The profile describes the platform he went on to lead: one that gave online sellers AI-driven insight into what to sell, plus access to brand-name products they could not easily source alone. It notes the company's #418 ranking on the Inc. 5000.

Related: [Fatherly on the same journey](https://robertnikic.com/recognition/fatherly) · [Digital Journal on the AI behind it](https://robertnikic.com/recognition/digital-journal-interview)

## In Robert's words

Resilience is the word Men's Journal used, and it's a fair one. We left the Balkans as refugees and started over in New York with nothing. My teenage startups all failed, and for a while I worked 18-hour shifts just to keep going. What I eventually built was about giving small sellers the data and products big companies take for granted. We did it without outside investors, and it reached #418 and later #35 on the Inc. 5000. Since 2026 I've worked on SDG 8 & 9, because access to products and credit decides who gets to compete.

## Key takeaways

- Resilience as starting capital: The family arrived in New York with nothing but determination.
- Failure as education: Teenage startups failed and taught him what sellers needed.
- Data for small sellers: His platform gave individuals AI insight and brand-name products.

## Where this fits in his story

- 2011: First platform launched
- 2018: Relaunched as a full platform
- 2023: Inc. 5000 debut at #418 (this feature)
- 2024: Climbs to #35
- 2026: Steps away to work on SDG 8 & 9

## Where it led

Men's Journal's story is about access: who gets the tools, the products and the information. Under SDG 9.3, Robert now works on fair access to credit based on real sales, and on small businesses reaching the products and markets that larger firms already have.
See: https://robertnikic.com/united-nations-sdg-8-and-9

## Questions

### What did Men's Journal report about Robert Nikic?

His family's escape from war-torn Yugoslavia, his failed teenage startups and the data-driven platform he led.

### What Inc. 5000 rank does it mention?

#418.

### What does Robert Nikic do now?

He works on United Nations SDG 8 & 9 as Advisory Council Chair at Reseated Councils.

## Original article

Published in Men's Journal (In partnership with Men's Journal): https://www.mensjournal.com/partner-content/who-is-robert-nikic-the-man-behind-leading-tech-start-up

## About Men's Journal

Men's Journal is an American men's lifestyle magazine and website founded in 1992. (https://en.wikipedia.org/wiki/Men%27s_Journal)

## About Robert

Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.