--- title: "Robert Nikic Featured in USA Today (2024)" description: "Robert Nikic in USA Today on democratizing e-commerce by bringing products, marketplaces and fulfillment together on one AI-assisted platform." canonical: "https://robertnikic.com/recognition/usa-today-2024" author: "Robert Nikic" advisory_role_profile: "https://reseated.com/robert-nikic" type: "WebPage" --- # Robert Nikic Featured in USA Today A plan to make online selling accessible and profitable for everyday sellers. #418 (Inc. 5000) · Amazon · Walmart · eBay (Marketplaces) ## At a glance - Outlet: USA Today - Format: Contributor section - Published: March 2, 2024 - Topic: One AI-assisted system for online sellers - Robert's role: CEO - Inc. 5000: #418 (as reported) - Last updated: October 17, 2026 ## What USA Today reported about Robert Nikic in 2024 ### Too many vendors USA Today's March 2024 piece starts with the seller's problem. To run an online store, a new seller usually stitched together separate services for products, marketplaces and fulfillment. Each handoff was a place for things to break. ### One system The article reports that the platform Robert led brought products, marketplaces such as Amazon, Walmart and eBay, fulfillment and AI into one system. It credits his vision and determination for that direction. ### The results USA Today notes the company's #418 ranking on the Inc. 5000 and its place among Delaware's fastest-growing companies. It quotes Robert's goal directly: to "democratize ecommerce making it accessible and profitable for sellers from all walks of life." Related: [Life & Style on bridging marketplaces](https://robertnikic.com/recognition/life-and-style) · [Tech Times on Delaware growth](https://robertnikic.com/recognition/tech-times) > "Our goal is to democratize ecommerce making it accessible and profitable for sellers from all walks of life." (Robert Nikic, USA Today) ## In Robert's words "Sellers from all walks of life" wasn't a slogan for me. My family came from the Balkans as refugees and started over with nothing. I learned to build websites on a computer I saved up for, after working 18-hour shifts, and my first startups failed. I knew how confusing it was to juggle five vendors when you're new. Putting everything into one system was the obvious fix. We did it without outside investors and made the Inc. 5000, first at #418 and then #35. Since 2026 I've worked on SDG 8 & 9, trying to make selling across borders that simple too. ## Key takeaways - One system instead of many vendors: Products, marketplaces, fulfillment and AI were brought into one place. - AI applied to small sellers: Tools usually built for big companies were made available to individuals. - Access for "all walks of life": Robert's stated goal was making selling open and profitable for anyone. ## Where this fits in his story - 2011: First platform launched - 2018: Relaunched as a full platform - 2023: Inc. 5000 debut at #418 (this feature) - 2024: Climbs to #35 - 2026: Steps away to work on SDG 8 & 9 ## Where it led Then, he connected small sellers to big marketplaces. Now, under SDG 9.c, he works on making it cheap and simple for small businesses to sell across borders with digital tools. The one-system idea USA Today described in 2024 is the model: fewer handoffs, fewer costs, more people able to take part. See: https://robertnikic.com/united-nations-sdg-8-and-9 ## Questions ### When did USA Today feature Robert Nikic in 2024? March 2, 2024, in its contributor section. ### What did USA Today report? That his platform combined products, marketplaces, fulfillment and AI in one system, and that it ranked #418 on the Inc. 5000. ### What does Robert Nikic do now? He works on SDG 8 & 9, including SDG 9.c on cross-border selling. ## Original article Published in USA Today, March 2, 2024 (USA Today contributor section): https://www.usatoday.com/story/special/contributor-content/2024/03/02/robert-nikic-leads-why-unified-to-1-dropshipping-software-platform/72822334007/ ## About USA Today USA Today is an American national daily newspaper founded in 1982. (https://en.wikipedia.org/wiki/USA_Today) ## About Robert Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.