Robert Nikic: Why Rich People Survive Hard Times

Conversations · Tai Lopez interview · 0:57

Tai Lopez to Robert Nikic: one reason people want to get rich is an old instinct. Wealthy people survive hard times.

Watch the full interview

Transcript

If you look deep into the psychology of why men want to get rich, part of it is we inherited the instinct to know that rich people survive horrible times. It's the common man. And I'm not saying that's a good thing. Sure. I'm just telling you, why do men have the instinct to make money? People oversimplify. They say, oh, men want money because then more women will love them. Okay, that's part of the equation, but not the full equation. Oh, so men will respect them. Oh, okay, but what about other things? People have access to medicine and healthcare, live longer. Wealthy people live longer. What about escaping wars? Who do you think escaped World War II? Who do you think is escaping right now? It's people with money. Who gets caught in the crossfire? Poor people. So part, it's not a good thing, but it is a fact that a man wants to secure, as they say, secure the bag, so that he has this deep instinct: then I can protect my loved ones by escaping. Right.

More videos

Robert Nikic

Entrepreneur, TEDx speaker and advisor on United Nations SDG 8 & 9, working to make it easier for anyone to start and grow a business.

© 2026 Robert Nikic

Third-party references and materials are provided for informational and identification purposes. Their inclusion, including through site-prepared summaries, does not imply endorsement, sponsorship, affiliation, adoption, or independent verification, and all rights remain with their respective owners.