Robert Nikic: Why the Manufacturer Wouldn't Sell It Themselves

With the failed dropshipping model, what do you do? You buy products from overseas: Alibaba, AliExpress, you name it. Or you source them through private suppliers, right? Why do you have to source them in the first place? Why doesn't the manufacturer want to sell the product themselves? Because they don't believe in it. They're just pushing it out the door. I'm not speaking for every supplier and every product out there, but a large majority. Now you've got this guy who wants to get into e-commerce. He's looking for a way out. He's looking for a second chance for him and his family, and he's selling a product the manufacturer won't invest in. Now he's taking his money and putting it into building a brand around this no-name product, taking all the risk. He's never even touched the product. He's never even seen the product.