FOX
FOX · 2024
Robert Nikic Featured on FOX
DMV BizBreak · FOX 5 DC
Robert Nikic on FOX 5 DC's DMV BizBreak in January 2024, explaining how his platform took the guesswork out of entrepreneurship for new business owners.
At a glance
- Network
- FOX
- Station
- FOX 5 DC
- Show
- DMV BizBreak
- Market
- Washington, D.C.
- Aired
- January 18, 2024
- Robert's role
- Founder and CEO
Last updated
What FOX 5 DC reported about Robert Nikic
Segment summary
DMV BizBreak is FOX 5 DC's business segment for the Washington area. On January 18, 2024, it featured Robert and the platform he led. The conversation stayed practical: what makes starting an online business hard, and what can be removed from that process.
Taking out the guesswork
Robert's central line was that the platform "takes the guesswork out of entrepreneurship." New owners usually have to figure out products, which marketplaces to sell on and how to get orders delivered, often with separate vendors for each. He explained that the platform put products, marketplaces and fulfillment in one place, so a new seller could focus on running the business.
Why it mattered in 2024
The segment aired a few months after the company's first Inc. 5000 placement at #418, and the same year it rose to #35. The growth gave the idea credibility: removing guesswork was not just a slogan, it was the reason the business scaled.
Related: USA Today on one system for sellers · The European Business Review on removing barriers
"Takes the guesswork out of entrepreneurship."
In Robert's words
"Takes the guesswork out of entrepreneurship" is the line from that segment, and I still believe it. When I started, nobody handed me a map. I failed at startups as a teenager, worked 18-hour shifts, and learned by getting things wrong. We built the company without outside investors, so every mistake cost us directly. That's why I cared so much about making the path clearer for new sellers. In 2026 I stepped away to work on SDG 8 & 9. The guesswork I'm trying to remove now isn't about products or shipping. It's the paperwork and red tape that stop people before they begin.
Robert Nikic
Key takeaways
01
Guesswork removed
Robert described a platform built so new owners didn't have to figure everything out alone.
02
One place, not many vendors
Products, marketplaces and fulfillment were brought together for sellers.
03
Growth as proof
The segment aired as the company moved from #418 toward #35 on the Inc. 5000.
Where this fits in his story
2011
First platform launched
2018
Relaunched as a full platform
2023
Inc. 5000 debut at #418
2024
Climbs to #35
This feature
2026
Steps away to work on SDG 8 & 9
Where it led
Then, he took the guesswork out for sellers. Now, under SDG 8.3, he is working on the step before that: the rules for starting a business at all. Registration steps, paperwork, fees and delays are a different kind of guesswork, and they hit first-time founders hardest. Speaking to a Washington audience about simplicity in 2024 foreshadowed the policy focus he took on in 2026.
Then
Then, he took the guesswork out for sellers.
Now
Now, he works on SDG 8.3 to take the red tape out of starting a business.
See Robert's SDG 8 & 9 workQuestions
When was Robert Nikic on FOX 5 DC?
January 18, 2024, on the DMV BizBreak segment.
What did he say on FOX 5 DC?
That his platform "takes the guesswork out of entrepreneurship" by putting products, marketplaces and fulfillment in one place.
What does Robert Nikic do now?
He works on United Nations SDG 8 & 9, including SDG 8.3 on making it simpler to start a business.
Original article
Read the original article · Published in FOX 5 DC, January 18, 2024
About FOX
FOX 5 DC (WTTG) is the FOX-owned television station serving Washington, D.C. Wikipedia
About Robert
Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.