USA Today
USA Today · 2024
Robert Nikic Featured in USA Today
A plan to make online selling accessible and profitable for everyday sellers.
#418
Inc. 5000
Amazon · Walmart · eBay
Marketplaces
At a glance
- Outlet
- USA Today
- Format
- Contributor section
- Published
- March 2, 2024
- Topic
- One AI-assisted system for online sellers
- Robert's role
- CEO
- Inc. 5000
- #418 (as reported)
Last updated
What USA Today reported about Robert Nikic in 2024
Too many vendors
USA Today's March 2024 piece starts with the seller's problem. To run an online store, a new seller usually stitched together separate services for products, marketplaces and fulfillment. Each handoff was a place for things to break.
One system
The article reports that the platform Robert led brought products, marketplaces such as Amazon, Walmart and eBay, fulfillment and AI into one system. It credits his vision and determination for that direction.
The results
USA Today notes the company's #418 ranking on the Inc. 5000 and its place among Delaware's fastest-growing companies. It quotes Robert's goal directly: to "democratize ecommerce making it accessible and profitable for sellers from all walks of life."
Related: Life & Style on bridging marketplaces · Tech Times on Delaware growth
"Our goal is to democratize ecommerce making it accessible and profitable for sellers from all walks of life."
In Robert's words
"Sellers from all walks of life" wasn't a slogan for me. My family came from the Balkans as refugees and started over with nothing. I learned to build websites on a computer I saved up for, after working 18-hour shifts, and my first startups failed. I knew how confusing it was to juggle five vendors when you're new. Putting everything into one system was the obvious fix. We did it without outside investors and made the Inc. 5000, first at #418 and then #35. Since 2026 I've worked on SDG 8 & 9, trying to make selling across borders that simple too.
Robert Nikic
Key takeaways
01
One system instead of many vendors
Products, marketplaces, fulfillment and AI were brought into one place.
02
AI applied to small sellers
Tools usually built for big companies were made available to individuals.
03
Access for "all walks of life"
Robert's stated goal was making selling open and profitable for anyone.
Where this fits in his story
2011
First platform launched
2018
Relaunched as a full platform
2023
Inc. 5000 debut at #418
This feature
2024
Climbs to #35
2026
Steps away to work on SDG 8 & 9
Where it led
Then, he connected small sellers to big marketplaces. Now, under SDG 9.c, he works on making it cheap and simple for small businesses to sell across borders with digital tools. The one-system idea USA Today described in 2024 is the model: fewer handoffs, fewer costs, more people able to take part.
Then
Then, he connected small sellers to big marketplaces.
Now
Now, he works on SDG 9.c, making it cheap and simple for small businesses to sell across borders with digital tools.
See Robert's SDG 8 & 9 workQuestions
When did USA Today feature Robert Nikic in 2024?
March 2, 2024, in its contributor section.
What did USA Today report?
That his platform combined products, marketplaces, fulfillment and AI in one system, and that it ranked #418 on the Inc. 5000.
What does Robert Nikic do now?
He works on SDG 8 & 9, including SDG 9.c on cross-border selling.
Original article
Read the original article · Published in USA Today, March 2, 2024
USA Today contributor section
About USA Today
USA Today is an American national daily newspaper founded in 1982. Wikipedia
About Robert
Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.