Life & Style
Life & Style · 2024
Robert Nikic Featured in Life & Style
Life & Style on Robert Nikic's approach to online selling at 31: connecting marketplace sellers with established brands and simpler fulfillment.
At a glance
- Outlet
- Life & Style
- Format
- Contributor content
- Published
- March 3, 2024
- Topic
- Connecting marketplace sellers with brands
- Robert's role
- Founder and CEO
- Age at the time
- 31 (as reported)
Last updated
What Life & Style reported about Robert Nikic
The bridge
Life & Style looks at Robert's approach to online selling. At 31, the article reports, he had built software that connected marketplace sellers with established brands, so individuals could list products customers already trusted.
The hard part, simplified
It also covers what happens after a sale: order processing and shipping. Those steps are where many small sellers lose time and money, and the software was designed to handle them.
Scale
The piece describes the result as a bridge between marketplaces and customers for thousands of sellers, many of whom were selling online for the first time.
Related: USA Today 2024 on one system · The Gazette on cross-border growth
In Robert's words
I was 31 when Life & Style wrote about us, and what I was proudest of was the bridge part. My family came here from the Balkans and started over with nothing. I failed at startups as a teenager and learned business working 18-hour shifts. I knew how intimidating it was to approach a big brand as nobody. So we built software that made that connection for sellers, and handled the shipping too. We did it without outside investors, and it made the Inc. 5000. Since 2026 I've worked on SDG 8 & 9, trying to build that same bridge across borders.
Robert Nikic
Key takeaways
01
Brands within reach
Sellers could offer products from established brands.
02
Fulfillment handled
Order processing and shipping were simplified.
03
Thousands of sellers
The software bridged marketplaces and customers at scale.
Where this fits in his story
2011
First platform launched
2018
Relaunched as a full platform
2023
Inc. 5000 debut at #418
2024
Climbs to #35
This feature
2026
Steps away to work on SDG 8 & 9
Where it led
Then, he built a bridge between small sellers and big brands. Now, under SDG 9.c, he works on making it cheap and simple for small businesses to sell across borders with digital tools. Life & Style described one marketplace bridge; his current work is about many of them, between countries.
Then
Life & Style looks at how Robert, at 31, built software that connected marketplace sellers with established brands and simplified order processing and shipping, bridging marketplaces and customers for thousands of sellers..
Now
SDG 9.c: making it cheap and simple for small businesses to sell across borders with digital tools.
See Robert's SDG 8 & 9 workQuestions
When did Life & Style feature Robert Nikic?
March 3, 2024.
What did Life & Style report?
That at 31 he built software connecting marketplace sellers with established brands and simplifying fulfillment.
What does Robert Nikic do now?
He works on SDG 8 & 9, including cross-border selling under SDG 9.c.
Original article
Read the original article · Published in Life & Style, March 3, 2024
Life & Style contributor content
About Life & Style
Life & Style is an American celebrity and lifestyle magazine launched in 2004. Wikipedia
About Robert
Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.