Robert Nikic on Tampa Bay's Morning Blend: Don't Make the List Your Goal

Sponsored segment

Market Sense · Tampa Bay's Morning Blend · 0:23

Robert Nikic built a company without outside investment that made the Inc. 5000 twice. On Tampa Bay's Morning Blend, on WFTS ABC Action News, he gives founders who want to make that kind of list his advice: don't make the list your goal. "We didn't even know we made the list until we did." Set milestones toward the real goal instead.

Transcript

So what advice do you have for those entrepreneurs out there who also want to join this race to become one of the fastest-growing companies? Yeah, you see, we didn't even know we made the list until we did. And I think that's something, that's a really good takeaway for every entrepreneur, because at the end of the day, you don't want to set the list as your goal. You want to have, you know, milestones along the way towards the goal.

More videos

Robert Nikic

Entrepreneur, TEDx speaker and advisor on United Nations SDG 8 & 9, working to make it easier for anyone to start and grow a business.

© 2026 Robert Nikic

Third-party references and materials are provided for informational and identification purposes. Their inclusion, including through site-prepared summaries, does not imply endorsement, sponsorship, affiliation, adoption, or independent verification, and all rights remain with their respective owners.