Robert Nikic: Frozen Yogurt Franchises and Other Fads

Market Sense · Digital Social Hour · 0:55

Robert Nikic and Sean Kelly on franchise fads like frozen yogurt, MLMs and forex, and owning your risk before you take it.

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Transcript

Yeah, you got to be careful. Certain franchises are fads, right? For sure. Like the yogurt one. For sure. Frozen yogurt. I didn't hear about that one. Tell me about it. Well, frozen yogurt was big in America probably when I was in high school, but a lot of them went under. Really? It was like a dessert trend, I guess. But yeah, there's a lot of franchises where it's around a trending food or whatever, and it dies off. Was it an MLM or? No, that one wasn't, but yeah, there's MLMs too. That's all silly stuff at the end of the day. The forex ones. Oh, yeah. Yeah, those are nasty. That's silly. You know, what I never understand is why people still believe in that. Yeah, MLMs, you know, they get a bad rap unless you're at the top. That's what it brings me to, is a lot of people aren't built for entrepreneurship, so they rely on these little scams at the end of the day. And what I don't like about it is they know going into it that it's not the right thing to do. Right. They know the odds. They know the risks, and at the end, they play victim about it.

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Robert Nikic

Entrepreneur, TEDx speaker and advisor on United Nations SDG 8 & 9, working to make it easier for anyone to start and grow a business.

© 2026 Robert Nikic

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