Robert Nikic: MrBeast's Amazon Deal Is Genius

Transcript

I've been watching Beast Games on Amazon. Have you seen that, MrBeast? Yes, I have. Brilliant business model. So they lost a ton of money upfront because they gave them a ton of money. But since they're getting Amazon customers and they know the LTV, they're going to make more than 100 million. For sure. Without a doubt. Such a brilliant model. Without a doubt. Yeah, I couldn't believe that. That's going to change the entertainment industry. When was the last time? You didn't have an interview with Beast Games? With MrBeast? Not yet. No, I think he'll come on eventually. Okay, cool. But that was an interesting model because they lost a ton of money upfront. But the Amazon LTV is crazy. It is extremely high. I probably, myself, probably spend 10K a year on Amazon. The average repeat order rate on Amazon is truly, truly insane. I need toothpaste every month. Toilet paper. I need toilet paper every week. I need this. I need that. So the actual repeat purchase rate is huge. That's what drives the LTV through the roof.