CBS
CBS
Robert Nikic Featured on CBS
Great Day Live · WTSP 10 Tampa Bay
Robert Nikic on CBS's Great Day Live Tampa Bay: a behind-the-scenes look at building a company that rose from #418 to #35 on the Inc. 5000 list.
CBS
Tampa Bay
#418 → #35
Inc. 5000
At a glance
- Network
- CBS
- Station
- WTSP 10 Tampa Bay
- Show
- Great Day Live
- Market
- Tampa Bay, Florida
- Format
- TV segment
- Robert's role
- Founder and CEO
Last updated
What CBS's Great Day Live showed about Robert Nikic
Segment summary
Great Day Live is the lifestyle and local-business show on WTSP, the CBS station serving Tampa Bay. The segment gave viewers a behind-the-scenes look at the company Robert founded and ran as CEO, rather than a polished pitch. The focus was the work itself: how the operation ran day to day and who did it.
Why a local station cared
The hook for the station was growth. The company had been named to the Inc. 5000, the annual list of America's fastest-growing private companies, debuting at #418 and later climbing to #35. For a morning audience, the story was simple: a small team, built from scratch, had grown fast enough to land on a national list.
What viewers took away
Robert used the time to talk about the people behind the numbers. A ranking is a result, he explained, and the result came from a team doing the unglamorous parts well: answering sellers, fixing problems, shipping on time. That theme, people first, runs through most of his later coverage, including the Forbes piece on how he rewarded staff who stayed through a setback.
Related: The Inc. 5000 ranking · The Forbes feature on his team
In Robert's words
When I came to this country as a refugee from the Balkans, my family started over with nothing, so being on a local TV show still felt strange. I wanted people to see the inside of the business, not a highlight reel. Most of what got us onto the Inc. 5000, first at #418 and then at #35, happened in rooms nobody films. I'd failed at startups as a teenager and worked 18-hour shifts before any of this, and we built the company without outside investors. In 2026 I stepped away to work on SDG 8 & 9, because I want the next person to have an easier start than I did.
Robert Nikic
Key takeaways
01
A look behind the curtain
The segment showed how the company ran day to day, not just its headline numbers.
02
Growth with a small team
The station's angle was a team built from scratch that reached the Inc. 5000.
03
People behind the ranking
Robert credited the people doing the everyday work for the result.
Where this fits in his story
2011
First platform launched
2018
Relaunched as a full platform
2023
Inc. 5000 debut at #418
2024
Climbs to #35
This feature
2026
Steps away to work on SDG 8 & 9
Where it led
The CBS segment captured a moment when the company was proving a small team could compete nationally. What Robert learned building it, that the hardest part of starting is often everything before the first sale, now shapes his policy work. Under SDG 8.3 he focuses on cutting registration steps, paperwork, fees and delays, so a first-time founder in Tampa or anywhere else spends their energy on customers rather than forms.
Then
Then, he showed what a small team could build.
Now
Now, he works on SDG 8.3, so the next founder faces fewer barriers to start.
See Robert's SDG 8 & 9 workQuestions
Was Robert Nikic on CBS?
Yes. He appeared on Great Day Live, on CBS station WTSP 10 Tampa Bay, for a behind-the-scenes look at the company he founded and led.
What was the CBS segment about?
How the company was built and run, and the growth that put it on the Inc. 5000, from #418 to #35.
What does Robert Nikic do now?
Since 2026 he has worked on United Nations SDG 8 & 9 as Advisory Council Chair at Reseated Councils.
Original article
Read the original article · Published in WTSP 10 Tampa Bay
About CBS
WTSP is the CBS-affiliated television station serving the Tampa Bay area of Florida. Wikipedia
About Robert
Robert Nikic is an entrepreneur, TEDx speaker and Advisory Council Chair at Reseated Councils (United Nations SDG 8 & 9). He came to the United States as a refugee, and from 2011 to 2026 he built and led an e-commerce company that was twice named to the Inc. 5000. Today he works to make it easier for anyone, anywhere, to start a business and grow it.